A short history of the New Farm Deli

New Farm Deli is Brisbane’s oldest and most authentic Italian deli, with a long 40 year history that commenced in 1975 in Merthyr Road, New Farm. In the early years, it was purely a delicatessen serving an abundance of continental gourmet delights overflowing from the deli shelves.

New Farm Deli

Several years later it was a natural progression to extend the delicatessen into a cafe serving good quality food and providing great service. This extension gave the locals an opportunity to further sample the deli products within Italian meals, resulting in what has now become a widely enjoyed cuisine.

New Farm Deli was the first deli-cafe in Queensland bestowed with the award for “Australian Cafe of the Year” in 1996 amongst 2000 cafe entries. This was the Deli’s first award and since 1996 many more have been presented appraising its service and commitment to good quality food.

What the Deli is now…

The Deli is a living thing! After many years, style changes, fostering it to other owners (and then claiming it back!), the Deli remains the Deli… it’s individual, it possess a certain iconic status, it’s got its own style, pizzaz and character, and it’s got soul…it’s a living thing!

Our family has nurtured it from its inception… the Deli has always been part of our lives.

We select and choose to sell real, traditional and quality food staples. Like fashion, food trends come and go, however classic ingredients and products sit firm. We carefully select our products to offer our customers a range of specialist cheeses, prosciutto and other delectable smallgoods from around the world. We make a point of difference by trying not to sell what competitors (especially the supermarkets) sell. We are always on hand to offer specialist advice on how to eat, store and utilize our products.

Owner Vince Anello says, “We are not trendy but we are a tradition”!

Our philosophy is to forever remember the Deli’s humble beginnings and to instil fresh, fair-priced, friendly, family values upon all our staff.